On the face of it, a multinational company with thousands of employees and a sole-trader working out of the back of a van don’t seem very similar. But all businesses have something in common, whether they’re service or product-based.

They need sales.

Without sales, your business would go under pretty quickly and the best way to ensure plenty of sales is a healthy pipeline of sales leads.

However, it can be easy to feel overwhelmed by the sheer volume of information and routes to finding these leads. It sounds obvious, but it’s important that the leads you get are for customers you would really want. While networking, attending conferences and taking a stall at exhibitions can all be great ways of getting a list of leads together, make sure that you’ve identified your target customer beforehand so that you’re not simply gathering a list of names who may, or equally may not be interested in what you’re selling.

A scattergun approach to sales is a waste of your precious time.

Buying targeted prospect lists is something many businesses do and can be cost-effective, even for small companies. There are lots of companies who offer sales-leads and many offer low-cost plans for incredibly targeted information. Alternatively, you could buy a list for a one-off campaign without signing up to a plan.

Outsourcing your sales lead generation and organisation can pay dividends if you’re rushed off your feet simply running your business day to day. We can help you identify a sales-lead company if that’s what you want, and manage your plan for you.

A VA could be just want you need!

A VA could also quickly and accurately set up a database for you to manage the contacts you meet networking and if you need someone to follow up with contacts we can do that too – either online, by email or with a quick telephone call. Specific sales pushes can be addressed by a telephone sales-campaign – we’ll write a script for you and call the people on your list – reviewing and adjusting the approach at agreed points during the campaign.

A little help from us at the right time could help your business reap real benefits in increased sales.

Contact us for a chat about how we could help you on 01621 680818 or email on info@pa-angels.co.uk